Our Commitments
From the World's Fragrance Capital to You
Our mission to find the finest perfumers led us to Grasse, France - a town titled the world's perfume capital since the 16th century. Situated on the French Riviera, the region's microclimate is optimal for flower farming.
The fields surrounding Grasse are covered with 2000 hectares of flowers, which are hand-picked and used as ingredients in perfumes. Home to the most renowned perfume houses, Grasse remains a leader in perfume innovation and creativity.
Our candles and perfumes are crafted in Grasse under strict European regulations. New Flame partners with the best perfumers (known as "noses") to create one-of-a-kind olfactory experiences. Our commitment to quality is our biggest priority and we only work with the best of the best to ensure our customers receive outstanding products worth remembering.
Our Commitments
Only The Highest Quality Ingredients
As a business we have a responsibility to care for people and our shared environment. Our approach to sustainability is centred on ethical sourcing, product safety, and minimising our environmental footprint. We continuously strive to improve and stay up to date with industry advancements and innovations relating to responsible ingredient sourcing.
The waxes we use are natural, bio-degradable, and renewable. We do not use ingredients derived from palm or petroleum. Our GMO-free coconut and soy wax is sourced from the United States. The beeswax comes from the European Union, which has the strictest pesticide rules in the world and bans pesticides and GMOs that are unsafe for bees. The EU Commission monitors bees and is heavily invested in research aimed at diagnosing, surveilling, and preventing bee population declines.
Our Commitments
Ever More Sustainable, Natural Ingredients
- 100% of formulas are non-GMO in an effort to maintain ecosystems
- 0% parabens, sulfates, dyes in our New Flame candle jars
- 100% Natural ingredients in our soy, coconut, beeswax wax blend
- Always IFRA Certified
MADE IN GRASSE, FRANCE
IFRA-CERTIFIED
GMO-FREE
100% natural wax blend