Sometimes we want a new start: the thrill of a new experience, a new adventure, a new love – a new flame.

Other times we yearn to relive our most memorable moments, igniting embers from a fire that burned within. New Flame represents the pursuit of holistic experience through discovery or re-kindling of meaningful memories past. 


Scents are powerful. They have the ability to resurface memories of places and emotions, or to fuel our imagination and transport us to places of our dreams. From the Taiga, to London, and Mykonos, our fragrances are influenced by memories that captivated our hearts. New Flame fragrances serve as invitations to reflect on what has captivated you, or to explore and begin a new story.


Our candles are made with a luxurious blend of natural coconut-, soy-, and beeswax and mixed with fragrance and natural oils. Each candle is made in Grasse, France, the fragrance capital of the world. The candles come in a premium glass vessel that can be repurposed after use.


All products are made with materials of the highest quality and come in a classic design that reflects our interpretation of modern luxury. Embark on an olfactory journey with us and let our fragrances guide your imagination.