A FRAGRANCE HOUSE WITH ONE FOUNDING BELIEF: THAT THE RIGHT SCENT RETURNS YOU SOMEWHERE NOTHING ELSE CAN REACH. 

About NEW FLAME

I started New Flame from the desire to build worlds out of specific moments, shaped by an upbringing between Germany and England, and a lifelong sensitivity to place, scent and lived experience that eventually found its form in fragrance.

We’re focused on the small moments; microcosmic hits of time that go unnoticed, yet feel very visceral. Each fragrance is a world of its own, built around a snapshot in time and designed to be preserved and revisited.

Our fragrances are blended by master perfumers and hand-poured in Grasse, France, a small town in the French Riviera that has been the heart of fine perfumery for centuries. All formulations are IFRA certified, meeting the highest international standards for perfume quality and safety.

- Xenia, Founder