About New Flame

Since childhood, I moved through the world nose-first. Books, linens, the air before a storm - I absorbed the world through aroma. To me, scent has always been a language, speaking in emotion, memory, and energy. It grounded, moved, and transformed me. 

New Flame was born from that deep sensory intelligence, and every fragrance created is rooted in memory or imagination: a childhood summer, a quiet moment at a café, a beach adventure.

New Flame is about experiencing scent from a fresh perspective. Each scent is a portal into a feeling, crafted to restore connection between self and space.

I created this collection to share my deep love of fragrance and to help you reconnect with yourself, your space, and your sense of stillness. 

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Founder & Creator

Xenia