About New Flame
New Flame is a home fragrance house centred on the belief that home is a state of being, and that we can change our internal state through the incredible power of scent.
We create scented candles that transform any space into a personal sanctuary, where the flame is a catalyst that breathes life into each fragrance.
Founder Story
I have spent much of my life as a stranger in unfamiliar places, moving between countries, cities, and temporary walls.
When your physical coordinates are always shifting, the search for home becomes a constant undercurrent. Scent became my anchor, preserving what memory could not. New Flame was born from that idea.
As fragrance fills space, the noise of the outside world recedes, time slows, and a profound sense of return takes its place. My hope is that these scents help you slow down, relax, and offer a feeling of being home, wherever you are.
-Xenia Popov, Founder
